A great recipe is a mix of a lot of different ingredients. Each with its own peculiar texture, consistency, one of a kind flavour. That hit of spice, the crunch of vegetable, a hint of tanginess, that luscious sauce. You need all of it. The same goes for a video production outfit. Just like in a recipe, the individual flvours of the ingredients need to seep in to create something original.
Picture this. You’re making a corporate film for a college, essentially inviting students to join. It includes the features, the facilities, illustrious alumni, illustrious records, all of it. It’s stylish and it mentions all there is to mention. And does nothing to grab the attention of the comic book loving, starry eyed teenager who’s seen lots of videos like this.
Did you know that the best way to engage your prospective clients and customers is through video? If you are an author, expert, coach, entrepreneur or small business owner, you can't afford NOT to have a video presence. In fact, video is one of the easiest and most powerful marketing tools that you can use to build your brand and business. But, the challenge is how to convert viewers into customers. Video is no longer a good-to-have. It's a must-have.